Week 2 Outside of class

Outside of class this week was spent working on the two personas that would be used to reflect the people visiting the website. The problem that I ran into was attempting to contact the event. I reached out several times over the course of the weekend and I was not able to reach anyone. The part where I got lucky was the fact that the event was this weekend and it was local so I was able to attend. This is where I was able to gather some first hand information for my personas. 

After observing all the people at the festival I compiled information for my primary and secondary Persona. The main contrast between the two is the age groups that I saw there. I made both of them women who had some type of affiliation with kids since thats what i saw mostly at the festival. With that being said, I also saw more older women and thats why I made my primary persona 60. It also goes along with the navigation concerns that I had not the website. I feel like making it an overall easy experience would be beneficial for someone older.

Design Something

The Whoopie pie festival had a very large attendance. You could tell by the fact that they made 4,500 whoopie pies for the event. I found that to be the most remarkable thing. So with that information, I had to observe what all people had in common and what everyone needed out of a website. One thing that I observed was the fact that there was a bunch of families so I know that for the color palette i want something fun and happy. Whenever there's an atmosphere for kids it seems like most color palettes aim towards more of a primary scheme, but I am looking to communicate family fun without being so basic. I also think When revamping the logo  I want to stick towards the same design. I feel like many would want to make a mascot for this event but I think I'm going to stay away from that since there are also a lot of adults that attend this event also. The hard part here is trying to make a website that draws in kids but also is good for adults too. While at the event I realized that there were adults and teenagers there for the same enjoyment, so clearly this event is not all about kids. For the typography, I am so far leaning towards a more script font for the logo. I think that this would be the best considering that this is the only place that I intend to use a script font thus far. I think that using it sparingly would be a great touch for this website. Also, I will be using a typeface with a large font family for the body copy and the rest of the website. I feel like I want to do that considering the fact that there is a lot to talk about. From the crafts and the other events that go on at the festival, I want to make sure that I have a wide range of fonts that will help me establish hierarchy throughout the website. Another big change that I will be making is taking away the secondary navigation on the left of the screen. I feel like making the one at the top the main source to navigate the website would be the best choice, since this is what people are mainly familiar with. I also think by choosing to have this at the top of the website, it will make it easier for older people to use, considering the fact that they can rely on having the access points always be at the top of the screen. Overall I think that there are some things that need to be changed in order for this website to be universal. I think that making a more cohesive color palette and by diminishing the number of fonts used will be very beneficial to making this site more appealing.